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Website and menu system for a 24/7 gas station market

Sector
Retail / Convenience
Location
McCordsville, Greenfields, Indiana, USA
Duration
2 weeks
Year
2024
Services
Web developmentUI/UXNext.jsTypeScriptTailwind CSS
Store hours surfaced online
24/7Store hours surfaced onlineSite feature
Menu sections with jump navigation
4Menu sections with jump navigationMenuItems page
React key prop errors
0React key prop errorsDown from multiple per page

Moose on the Run is a 24/7 convenience store and gas station market in the Greenfields community of McCordsville, Indiana. They also carry their own in-house beverage brand, Sipz, sold exclusively in-store.

The problem

The store had no web presence beyond a basic placeholder page. Customers had no way to browse the menu, check store hours, or discover the in-house Sipz beverage line without driving out.

The rebrand from Moose Market to Moose on the Run needed a site that could carry the new identity — a dark palette with red accents and bold condensed typography — without looking like a generic convenience store template.

Homepage with Sipz banner — dark palette, red accents
Homepage with Sipz banner — dark palette, red accents
The approach

We built the site in Next.js with a dark background and red accent system using Barlow Condensed throughout, matching the store's physical signage and giving it a distinct, confident look.

A MenuItems page was built with scroll-based section navigation — customers jump straight to Drinks, Snacks, or Hot Food from a sticky navbar mega menu rather than scrolling a single long page.

A dedicated Sipz banner section promotes the in-house brand on the homepage, with a direct link to the full Sipz beverage menu. React fragment key prop errors from the original build were also resolved.

MenuItems page with sticky section navigation
MenuItems page with sticky section navigation
Navbar mega menu — jump to any category instantly
Navbar mega menu — jump to any category instantly
The outcome

The site now gives the store a proper digital presence that matches their physical rebrand. Locals can check the menu and hours before driving out, and the Sipz brand gets standalone visibility online for the first time.

The site finally looks like our store. Dark, bold, and easy to navigate — customers can find what they want before they walk in.
Store ManagerMoose on the Run, McCordsville